Twisted Hotels

The Nhow Amsterdam RAI Hotel Will Be the Tallest Hotel in the Netherlands

The Nhow Amsterdam RAI hotel isn't just a place for people to stay, but it will function as an attraction itself by virtue of its tremendous, twisted design. Designed by OMA, ths hotel will be situated at the Amsterdam RAI exhibition center.

The building's structure will consist of a trio of separate sections that will appear to be rotated or twisted on a central vertical axis. Despite this unique design, the building will aesthetically fit in with the existing RAI development.

In addition to functioning as a hotel, the Nhow Amsterdam RAI hotel will also be home to a number of other facilities including a television studio, a gallery, a sculpture garden and a spa. The top of the building will feature a restaurant and skybar with spectacular views of the Dutch capital.

Twisted Architecture
The twisted design of the Nhow Amsterdam RAI hotel presents an opportunity for the architecture industry to explore new and innovative building structures.
Hotel Attractions
Hotels that offer unique attractions like television studios, galleries, sculpture gardens, and spas can disrupt the hospitality industry by providing a memorable and immersive experience for guests.
Vertical Axis Buildings
Buildings that are constructed with sections rotated or twisted on a central vertical axis can potentially revolutionize the construction industry, offering new and visually striking architectural possibilities.

Where This Applies

Architecture
The architecture industry can benefit from the twisted design trend by experimenting with unconventional building structures and creating visually impactful designs.
Hospitality
The hospitality industry can take inspiration from hotels like Nhow Amsterdam RAI to create immersive experiences and offer unique attractions to enhance guest stays.
Construction
The construction industry can explore new techniques and materials to construct buildings with sections rotated or twisted on a central vertical axis, opening up new possibilities for architectural design.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 14%
Activity 19%
Freshness 8%

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