NBC has released a free news streaming app. As cord-cutting increases in popularity, this app is intended for people who would like to consume news but do not have a cable subscription. NBC joins other news providers like ABC and CBS who also have released apps, in an attempt to gain popularity with cord cutters. The NBC News app will be available on mobile devices, but also Apple TV, Fire TV, as well as Roku.
News streaming will be available through the app, as well as conventional methods, during the hours between 3 PM and 11 PM Eastern standard time. Programming hours are currently limited, however, NBC may be looking to expand into nonstop programming in the future. The news streaming app will be a mix of on-the-hour segments and pre-recorded content.
What Makes This Trend Stand Out
- Cord-cutting
- Creating new opportunities for news providers to reach viewers who have cancelled their cable subscriptions.
- Mobile Streaming
- Expanding access to news on mobile devices, allowing people to consume news on the go.
- Expansion Into Nonstop Programming
- Paving the way for news providers to offer continuous streaming of news content, meeting the demand for 24/7 news coverage.
Sectors Adopting This
- News Media
- Opportunity for news providers to attract cord cutters and expand their audience through accessible streaming apps.
- Streaming Services
- Potential for streaming platforms to partner with news providers in order to offer free news streaming to their subscribers.
- Smart TV
- Smart TV manufacturers could benefit from offering pre-installed news streaming apps to cater to the growing demand for on-demand news.
