Veteran New York broadcaster Ernie Anastos had a ridiculously weird slip of the tongue when he dropped the F-bomb live on TV. The look on his co-anchor’s face was priceless when the seasoned newscaster decided to say, “Keep f*ckin’ that chicken,” to the weatherman sitting to his left.
Searches for the phrase “Keep f*ckin’ that chicken’ have grown astronomically since the September 16, 2009 broadcast (208,000 results as of this morning), and Ernie Anastos remixes are sure to be out soon.
What's Driving This Trend
- Viral On-air Slips
- There is an opportunity for developing technology that decreases the likelihood of on-air slips to prevent damage to a broadcaster's reputation.
- Social Media Amplification
- The increasing use of social media platforms to amplify viral on-air slip content presents an opportunity for social media marketing and advertising.
- Audio and Video Editing Tools
- There is an opportunity for the development of innovative audio and video editing tools to capitalize on users' interest in creating remixes of viral on-air slip content.
Who This Affects Most
- Broadcasting
- Broadcasters can benefit from investing in technology that prevents accidental on-air slips and training employees to prevent them from occurring in the first place.
- Social Media
- Social media platforms can capitalize on and monetize the increased engagement with viral on-air slip content.
- Media Production
- Companies that produce audio and video editing tools can meet the demand for innovative tools to create viral on-air slip content remixes.
