KAPITAL introduces a set of Hawaiian shirts too add to the brand's ongoing collection for the Spring/Summer 2020 season -- the shirts boast the name 'Navaholland.' The Japanese brand focuses on bright detailing in a way that captures a painterly energy in contrast to its previous drop that was done in a dark palette.
The new shirts come in two bright colorway options that are designed with a scenic landscape throughout that capture a sunny day. There are white fluffy clouds and blue skies along with a colorful field of golden grass and colorful flowers including lavender and lillies. The shirt itself boasts a boxy silhouette and is held by brown bamboo buttons and notched lapels.
Image Credit: KAPITAL
What's Driving This Trend
- Bright Painterly Hawaiian Shirts
- Disruptive innovation opportunity: Explore new printing techniques and materials to create even more vibrant and detailed designs on Hawaiian shirts.
- Scenic Landscape Prints
- Disruptive innovation opportunity: Develop a line of clothing, accessories, or home decor items featuring scenic landscape prints for a unique and eye-catching aesthetic.
- Bamboo Buttons
- Disruptive innovation opportunity: Invent eco-friendly alternatives to traditional buttons by incorporating sustainable materials like bamboo for a more environmentally conscious fashion industry.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Explore ways to incorporate bright and painterly elements into fashion collections to create visually captivating designs.
- Textile Printing
- Disruptive innovation opportunity: Develop advanced textile printing techniques and technologies to achieve more detailed and vibrant prints on various garments and fabrics.
- Sustainable Fashion
- Disruptive innovation opportunity: Introduce sustainable materials and manufacturing processes in the fashion industry, such as eco-friendly buttons, to promote environmental sustainability.
