Rather than attempting to mask odors with chemicals or synthetic fragrances, this all-natural cat litter from 7Pets boasts just ingredients of the earth for odor control. As the brand describes, it uses only a "plant-based tropical formula" using natural ingredients sourced from South America.
The trio of Garfield Cat Litter products introduce 100% natural and biodegradable kitty litter products, including two which can be flushed down the toilet. The three types available are differentiated by size, including a Grand Litter, a Tiny Litter and a Super Clump Litter, which instantly form solid easy-to-clean balls for scooping out of the box.
As well as boasting a dust-free formula, the products are also formulated in a light white coloring that helps pet owners to distinguish changes in a cat's urine color that may alert them to a health issue that needs attention.
Why This Trend Is Growing
- Natural Cat Litters
- Opportunity for disruptive innovation in the development of biodegradable, plant-based kitty litters that are safe for the environment and effective in odor control.
- Flushable Cat Litters
- Potential for disruptive innovation in creating flushable cat litters that provide convenience and ease of cleaning for pet owners.
- Health-monitoring Cat Litters
- Emerging trend of cat litters that contain additives to help monitor a cat's health by detecting changes in urine color, offering a chance for disruptive innovation in pet care.
Industries Being Reshaped
- Pet Care Products
- Opportunity for disruptive innovation in the pet care industry by developing biodegradable and flushable cat litters that are safe for both pets and the environment.
- Eco-friendly Products
- Emerging trend in the eco-friendly industry for sustainable and natural cat litters, providing an opportunity for disruptive innovation in the development of environmentally friendly pet products.
- Health and Wellness
- Disruptive innovation opportunities in the health and wellness industry by creating cat litters with health-monitoring capabilities that help pet owners detect potential health issues in their feline companions.
