The National Geographic Kids print campaign is no laughing matter, despite the ad's lighthearted tone. This campaign by FoxP2 of Cape Town, South Africa shows viewers how the earth must look to aliens.
From the comfort of their spaceship, aliens look down upon the earth in peril. Whether it’s suffering an oil spill or massive air pollution, it’s obvious that aliens find our treatment of the planet humorous. The caption then reads, “Let’s not be the joke of the universe. National Geographic Kids. Make earth proud.” See the National Geographic Kids print campaign above.