The National Geographic Kids print campaign is no laughing matter, despite the ad's lighthearted tone. This campaign by FoxP2 of Cape Town, South Africa shows viewers how the earth must look to aliens.
From the comfort of their spaceship, aliens look down upon the earth in peril. Whether it’s suffering an oil spill or massive air pollution, it’s obvious that aliens find our treatment of the planet humorous. The caption then reads, “Let’s not be the joke of the universe. National Geographic Kids. Make earth proud.” See the National Geographic Kids print campaign above.
What's Driving This Trend
- Space-themed Advertising
- Using space themes in advertising to promote a message of preserving the environment can be a disruptive innovation opportunity.
- Environmental Humor in Advertising
- Using humor to promote environmentalism can also be a disruptive innovation opportunity in advertising.
- Alien Perspectives in Advertising
- Using the perspective of extraterrestrial beings to make a statement on human behavior can be a disruptive innovation opportunity in advertising.
Who This Affects Most
- Advertising
- Using these trends, advertising agencies can create unique and effective campaigns for their clients.
- Environmental Activism
- Environmental activism groups can use these trends to promote their message in a more engaging and humorous manner.
- Publishing
- Publishing companies, especially those targeting younger audiences, can use these trends to create attention-grabbing campaigns for their magazines or books.
