For their April 2010 issue, original supermodel Naomi Campbell acted as the editor for Vogue Russia. Campbell appears as the cover girl (shot by renowned Steven Meisel) and has an elaborate photo spread within the covers.
Girlfriend actually made herself the only model in the magazine... Naomi Campbell also called upon many of her fashion clique connections for the Russian publication, enlisting friends Christian Louboutin, Chanel Iman, Claudia Schiffer, and Mario Testino to appear in the Vogue Russia April 2010 issue.
Key Themes Behind This Trend
- Supermodel Editors
- More fashion magazines could look towards enlisting famous models to act as their editors and bring in their on-trend perspectives and help create a more authentic product.
- Celebrity Collaborations
- The popularity of having celebrities collaborate with fashion publications could result in a surge of similar collaborations in other content-based industries.
- Influencer-driven Media
- Influencers' growing presence in fashion media could potentially disrupt the traditional editorial hierarchy, creating opportunities for a more democratised media landscape.
Where This Applies
- Fashion
- Naomi Campbell's success with her role in Vogue Russia and the trend towards celebrity collaborations could likely inspire other fashion magazines to follow suit.
- Entertainment
- Given the positive public and editorial reception of Naomi Campbell's role at Vogue Russia, entertainment industry publications may look towards similar collaborations to capitalise on the cachet of popular stars.
- Media
- Influencers' growing presence in fashion media could threaten traditional media outlets and prompt a shift towards greater advertising deals and commercial partnerships.
