Ideas
Explore the world's #1 largest database of ideas and innovations, with 400,239 inspiring examples.
Trend Reports
Discover why 1,039 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 325,922 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,039 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 325,922 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 400,239 cutting edge ideas.

Billowing Linen Boutiques

Nanushka Betastore Design Features Contrast of Soft and Hard

Eschewing typical walls and fixtures, the Nanushka Betastore features an innovative interior design that seems to mimic the inside of a pillow case. Indeed, the space is wrapped in puffy swathes of linen, something the designers -- architecture students Daniel Balo, Zsofia Dobos, Judit Emese Konopas, Dora Medveczky and Noemi Varga -- did to save time and money.

The students were handpicked by Hungarian fashion designer Sandra Sandor, who gave them only a few short weeks to create an interior design for her Nanushka Betastore. With a low budget and constraints -- save for a bit of minor drilling, the interior was to be left unharmed -- the students quickly applied materials like cotton, linen, firewood and rusted steel for the design, says The Retail Design Blog. "Balloon lamps" were used as light fixtures, the walls and ceiling were wrapped in linen and the firewood was used to create flooring. With these materials, the designers were able to create an interesting contrast of soft and hard and give the store an eco-friendly element as well.
3.4
Score
Popularity
Activity
Freshness