'Polar' Released a Collection of Mythically Inspired Seltzer Waters
Mary Van Puymbroeck — August 4, 2017 — Pop Culture
References: westernmassnews & cosmopolitan
Worcester-based beverage brand 'Polar' released a line of mythically inspired seltzer waters.
After a sold-out release of its 'Unicorn Kisses' calorie-free seltzer water, Polar added three more flavors to its 'Impossibly Good Polar Seltzer' project. The new flavors consist of 'Dragon Whispers,' 'Yeti Mischief' and 'Mermaid Songs.' It is unknown what flavor profile these new additions will translate to, but that shouldn't deter fans from seeking out these limited-edition sodas. The new flavors will only be available in six packs of eight-ounce junior cans.
Seeing as the previous run of Unicorn Kisses is selling for $80 per six-pack on eBay, the new flavors of this mythically inspired seltzer water are likely to fly off the shelves.
After a sold-out release of its 'Unicorn Kisses' calorie-free seltzer water, Polar added three more flavors to its 'Impossibly Good Polar Seltzer' project. The new flavors consist of 'Dragon Whispers,' 'Yeti Mischief' and 'Mermaid Songs.' It is unknown what flavor profile these new additions will translate to, but that shouldn't deter fans from seeking out these limited-edition sodas. The new flavors will only be available in six packs of eight-ounce junior cans.
Seeing as the previous run of Unicorn Kisses is selling for $80 per six-pack on eBay, the new flavors of this mythically inspired seltzer water are likely to fly off the shelves.
Trend Themes
1. Mythical-inspired Foods and Beverages - The release of new, limited-time, mythically inspired drinks opens up opportunities for other food and beverage companies to create and market similar products.
2. Limited Edition Products - The popularity of limited edition products like Polar's mythically inspired seltzer waters presents an opportunity for businesses to create unique, collectible products that generate hype and demand.
3. Premium Flavored Seltzer Waters - Polar's unique flavors and high demand demonstrate an opportunity for other companies to create and market premium flavored seltzer waters to consumers willing to pay a premium price for a unique product.
Industry Implications
1. Beverage Industry - The beverage industry can explore opportunities to create unique, specialty drinks that cater to niche markets and generate demand.
2. Food Industry - The success of mythically inspired seltzer waters presents an opportunity for the food industry to create food products that cater to a niche market, such as fantasy or sci-fi inspired snacks.
3. Collectibles Industry - The popularity of limited edition products like Polar's mythically inspired seltzer waters demonstrates an opportunity for collectibles companies to create and sell unique, one-time products that appeal to consumers looking for something different.
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