At the ISPO Munich sports fair, LYCRA showed off some of its newest innovations for activewear, sportswear and athleisure apparel, including its patent-pending MyFit fiber. According to LYCRA, the polymer is "engineered to deliver a customized fit experience by offering greater shape tolerance for a range of body types within a size." MyFit specifically addresses consumer needs related to fit, which has the potential to reduce returns, boost brand loyalty and increase customer satisfaction.
Also at the event, LYCRA also showcased its FitSense technology and EcoMade fiber, its first-ever branded elastane made with a mix of virgin polymer and pre-consumer recycled materials, including fiber waste collected at the company's manufacturing sites.
Image Credit: LYCRA
Key Themes Behind This Trend
- Custom-fit Activewear
- LYCRA's MyFit fiber presents an opportunity to disrupt the activewear industry by offering a personalized fit experience for a wider range of body types.
- Sustainable Elastane
- By creating EcoMade fiber with post-consumer recycled materials, LYCRA is poised to lead in the sustainable fashion movement and revolutionize the athleisure industry.
- Fit Technology Innovation
- LYCRA's FitSense technology showcases the potential for technology to enhance consumer's personal fit experiences, revolutionizing the activewear industry in the process.
Where This Applies
- Activewear
- LYCRA's customizable MyFit fiber and sustainable EcoMade fiber pose an opportunity to increase customer satisfaction and loyalty while reducing returns in the activewear industry.
- Sportswear
- By using MyFit fiber and EcoMade fiber in sportswear products, LYCRA is able to reach a wider range of body types while supporting sustainable production practices, potentially disrupting the sportswear industry.
- Athleisure
- LYCRA's new innovations, especially FitSense technology, can potentially disrupt the athleisure industry by creating more personalized and comfortable clothing items that provide a better fit experience while still maintaining fashionable aesthetics.
