Ideas
Explore the world's #1 largest database of ideas and innovations, with 458,074 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,714 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,714 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,204 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 458,074 cutting edge ideas.

Custom-Fit Fabrics

LYCRA's Patent-Pending MyFit Fiber Creates a Customized Fit Experience

— January 30, 2020 — Fashion
At the ISPO Munich sports fair, LYCRA showed off some of its newest innovations for activewear, sportswear and athleisure apparel, including its patent-pending MyFit fiber. According to LYCRA, the polymer is "engineered to deliver a customized fit experience by offering greater shape tolerance for a range of body types within a size." MyFit specifically addresses consumer needs related to fit, which has the potential to reduce returns, boost brand loyalty and increase customer satisfaction.

Also at the event, LYCRA also showcased its FitSense technology and EcoMade fiber, its first-ever branded elastane made with a mix of virgin polymer and pre-consumer recycled materials, including fiber waste collected at the company's manufacturing sites.


Image Credit: LYCRA
Trend Themes
1. Custom-fit Activewear - LYCRA's MyFit fiber presents an opportunity to disrupt the activewear industry by offering a personalized fit experience for a wider range of body types.
2. Sustainable Elastane - By creating EcoMade fiber with post-consumer recycled materials, LYCRA is poised to lead in the sustainable fashion movement and revolutionize the athleisure industry.
3. Fit Technology Innovation - LYCRA's FitSense technology showcases the potential for technology to enhance consumer's personal fit experiences, revolutionizing the activewear industry in the process.
Industry Implications
1. Activewear - LYCRA's customizable MyFit fiber and sustainable EcoMade fiber pose an opportunity to increase customer satisfaction and loyalty while reducing returns in the activewear industry.
2. Sportswear - By using MyFit fiber and EcoMade fiber in sportswear products, LYCRA is able to reach a wider range of body types while supporting sustainable production practices, potentially disrupting the sportswear industry.
3. Athleisure - LYCRA's new innovations, especially FitSense technology, can potentially disrupt the athleisure industry by creating more personalized and comfortable clothing items that provide a better fit experience while still maintaining fashionable aesthetics.
4.1
Score
Popularity
Activity
Freshness