Unspun Uses Fit Technology To Create Custom-Fitted Jeans
Niko Pajkovic — August 18, 2021 — Business
References: unspun.io & sourcingjournal
American fashion tech startup Unspun uses machine learning and a proprietary ‘fit technology’ to provide shoppers with the perfect custom-made pair of jeans. The company’s unique set of tools allow for the creation of personalized styles directly tailored to a customer’s body.
“We took inspiration from the 3D-printing world, and wanted to create products on demand,” said Walden Lam, Co-Founder and CEO of Unspun. This past spring the company launched a VR-powered tool that allows prospective customers to input measurements and visualizes the fit of their custom-made jeans via a mobile app.
Now, Unspun has set its sights on developing a new, adjacent technology that utilizes “3D weaving” in order to speed up the customization process, ensure that shoppers receive their bespoke jeans within a matter of days, not months.
Image Credit: Unspun
“We took inspiration from the 3D-printing world, and wanted to create products on demand,” said Walden Lam, Co-Founder and CEO of Unspun. This past spring the company launched a VR-powered tool that allows prospective customers to input measurements and visualizes the fit of their custom-made jeans via a mobile app.
Now, Unspun has set its sights on developing a new, adjacent technology that utilizes “3D weaving” in order to speed up the customization process, ensure that shoppers receive their bespoke jeans within a matter of days, not months.
Image Credit: Unspun
Trend Themes
1. Custom-fit Fashion - Machine learning and proprietary fit technology are disrupting the fashion industry by creating personalized styles tailored to customers' bodies.
2. Virtual Fitting Rooms - The use of VR-powered tools in fashion is revolutionizing the way customers experience and visualize custom-made products.
3. 3D Weaving Innovation - The development and implementation of '3D weaving' technology is set to further speed up the customization process, revolutionizing traditional textile manufacturing processes.
Industry Implications
1. Fashion & Apparel - The use of machine learning and fit technology in fashion is enhancing the customer experience and creating opportunities for on-demand, custom-made clothing.
2. Virtual Reality - The fashion industry's use of VR-powered tools for virtual fitting rooms is creating opportunities for innovation in VR technology and customer experience.
3. Textile Manufacturing - The new '3D weaving' technology that Unspun is developing has the potential to disrupt traditional textile manufacturing processes and create greater opportunities for customization.
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