Lululemon is observing Global Running Day with a collection of shapewear dubbed ‘SenseKnit.’ The brand worked alongside multiple ambassadors and athletes to develop the innovative ‘SenseKnit’ technology, aiming to address common issues associated with shapewear. The collection is designed with ventilation areas for temperature regulation and offers maximum support, breathability, and enhanced physical performance. The collection arrives in muted gray, blue, and black tones.
Other items in the release have added features such as reflective detailing for evening exercise, bonded seams that prevent friction and chafing, and quick-drying fabrics. Highlights include the ‘SenseKnit High-Rise Running Tight 28-Inch,’ ‘SenseKnit Running Long Sleeve,’ and ‘SenseKnit Running One-Piece,’ all designed with the needs of the active consumer in mind.
Image Credit: Lululemon
Why This Trend Is Growing
- Compression Apparel
- The trend of wearing compression apparel for fitness and athletic performance presents opportunities for innovation in materials and design.
- Shapewear Technology
- Advancements in shapewear technology, like Lululemon's 'SenseKnit' collection, provide opportunities for disruptive innovation in the apparel industry.
- Functional Athletic Wear
- There is a growing trend in the demand for functional athletic wear, which presents opportunities for companies to innovate with materials, features, and design.
Industries Being Reshaped
- Athletic Apparel Industry
- Companies in the athletic apparel industry can leverage the trend of compression apparel and functional athletic wear to innovate with materials, features, and design.
- Shapewear Industry
- Innovations in shapewear technology present disruptive opportunities for companies in the shapewear industry to meet the needs and demands of consumers.
- Fitness Industry
- The trend of compression apparel and functional athletic wear provides opportunities for innovation in materials and design for companies in the fitness industry.
