Supergoop!'s newest sun protection product is one that makes it especially easy to incorporate sun protection into a daily skin routine, as its multipurpose balm can be used in many different ways. The Cloud 9 100% Mineral Sun Balm SPF 40 boasts an ultra-hydrating formula that can be used to deeply condition the face and body, and soothe spots that are dry, irritated or cracked.
The multipurpose balm is ideal for those who are exposed to extreme climates and altitudes or wear face coverings, since all of these can cause disruptions to the skin's natural barrier. The balm is packed with skin-boosting ingredients like murumuru and shea butter, plus an ultra-nourishing blend of baobab, sea buckthorn, buriti and rosehip oils.
Image Credit: Supergoop!
What's Driving This Trend
- Multipurpose Skincare Products
- Opportunity for creating skincare products that serve multiple purposes and cater to consumers' convenience.
- Hydrating and Repairing Formulas
- Opportunity for developing skincare formulas that deeply hydrate and repair dry, irritated, and cracked skin.
- Adaptable Sun Protection
- Opportunity for innovating sun protection products that can be easily incorporated into daily skincare routines and adapt to different environments.
Who This Affects Most
- Skincare
- Opportunity for skincare brands to create multipurpose balms and formulas that meet consumers' needs for convenience and effectiveness.
- Natural and Organic
- Opportunity for natural and organic skincare brands to develop hydrating and repairing formulas using ingredients like murumuru, shea butter, and nourishing oils.
- Sun Protection
- Opportunity for sun protection brands to introduce adaptable products that provide effective sun protection while nourishing and repairing the skin.
