Those who are familiar with making mug cakes will appreciate being able to make hot snacks and soups in the same way with Mug Shot. The range of healthy and convenient products shares Asian-inspired flavors like Thai and Sweet & Sour Noodles, plus other varieties like Tomato and Herb pasta.
The perfectly portioned meals were created to fuel healthy appetites and share a comforting way to enjoy a meal in a way that's quick yet also immensely comforting, especially thanks to flavors that are familiar. The brand also offers pasta and noodles by the cup in a more familiar instant cup format.
According to the Design Director at Brandon, Bobby Wells, the brand is shifting to position itself as a provider of "Comforting Moments" and the "toned-down colour palette helps to remove any connotations that it’s for kids."