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Striking Cruiser Skateboards

The Motus Capsule Collection Uses Patterns and Colors in Unique Ways

— February 14, 2018 — Lifestyle
Atypical and TheArsenale joined forces to release the 'Motus Capsule Collection.' This unique collection features a bold set of skateboards that aim to blend the world of automotive and mobility in an expressive and unique way. The skateboards features in the Motus Capsule Collection take inspiration from designs of vintage cars with geometric patterns. Each board is beautifully hand-painted with designs featured prominently on the tops of the boards.

The Motus Capsule Collection currently features four designs with unique colorways: Forest, Midnight, Petroleum and Pure Black. The names are related to the colors used to create the background on the boards. The first three colorways -- Forest, Midnight and Petroleum -- feature similar geometric patterns outlined by a white line and with opposing shades. The final colorway -- Pure Black -- stands out from the other designs as it is made of two different black paints. This final design also features white lines that meet to form an "A" that represents the identity of both brands.
Trend Themes
1. Automotive-inspired Skateboards - Opportunity for creating unique skateboards that combine automotive design elements and mobility concepts.
2. Geometric Pattern Designs - Disruptive innovation opportunity: incorporating bold and expressive geometric patterns into various products.
3. Hand-painted Artwork on Products - Explore the potential of incorporating hand-painted designs to add a personalized and artistic touch to consumer goods.
Industry Implications
1. Skateboard Industry - Innovation opportunity: infusing automotive and mobility themes into skateboard design and functionality.
2. Art and Design Industry - Disruptive potential: exploring the integration of geometric patterns and hand-painted artwork across different artistic mediums.
3. Consumer Goods Industry - New opportunities for unique and visually striking products through the incorporation of automotive design elements and hand-painted artwork.
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