Designer Johnston Marklee dives into the world of traditionally Moroccan-inspired interiors and modern chic decor for furniture manufacturing company Knoll's new showroom location in Los Angeles. The shop's arrangement and ambiance is largely inspired by a historic event within Knoll's lifetime as a company. In 1961 the firm's president purchased a 16th century York Castle in Tangier, Morocco, which was later utilized to exhibit the pleasing mixture of old and new in terms of contemporary interior design and which arranged the showrooms "as tableaus of habitable environments."
And now, Johnston Marklee draws on the Moroccan-inspired interior as a part of Knoll's heritage. The motifs of the African Kingdom are evident in the light of brass-framed windows and rounded arch doorways.
Photo Credits: Eric Staudenmaier
Key Themes Behind This Trend
- Contemporary Moroccan-inspired Interiors
- Opportunity for incorporating Moroccan design elements into modern interior decor for a unique and culturally influenced aesthetic.
- Modern Chic Decor
- Potential for blending contemporary and traditional design elements to create a sophisticated and stylish interior ambiance.
- Tableaus of Habitable Environments
- Opportunity to arrange showrooms as immersive and curated living spaces to showcase interior design possibilities in a more engaging and relatable way.
Where This Applies
- Furniture Manufacturing
- Disruptive innovation opportunities in creating furniture pieces that incorporate Moroccan design elements to cater to the growing demand for unique and culturally inspired interiors.
- Interior Design
- Potential for interior designers to collaborate with manufacturers and create modern chic decor that seamlessly blends contemporary and traditional design elements for a visually compelling and personalized space.
- Showroom Design
- Opportunity for showroom designers to create immersive and interactive spaces that resemble habitable environments, allowing customers to envision how furniture and decor can be incorporated into their own homes.
