Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Mooncup Campaign Tells You to Love What's Below the Belt

 - Mar 18, 2010
References: mooncup & loveyourvagina
Love your vagina! The Mooncup campaign, created by the ad agency St Luke's in collaboration with Mooncup (the makers of a reusable menstrual cup), is of the say-it-loud, say-it-proud variety of marketing. Love Your Vagina is a website, introduced through a London Underground teaser ad campaign, that invites visitors to submit their favorite name for their vagina.

How strong is the reach of the Mooncup campaign? My boyfriend came home shouting, "Love your vagina dot com! Love your vagina dot com!"