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Mooncup Campaign Tells You to Love What's Below the Belt

 - Mar 18, 2010
References: mooncup & loveyourvagina
Love your vagina! The Mooncup campaign, created by the ad agency St Luke's in collaboration with Mooncup (the makers of a reusable menstrual cup), is of the say-it-loud, say-it-proud variety of marketing. Love Your Vagina is a website, introduced through a London Underground teaser ad campaign, that invites visitors to submit their favorite name for their vagina.

How strong is the reach of the Mooncup campaign? My boyfriend came home shouting, "Love your vagina dot com! Love your vagina dot com!"