The Little Box That Makes Your Period Less Taboo
Gaelle Devins — May 11, 2006 — Naughty
References: moonbox.ch
Ladies, the Moonbox is a small, non-discrete box that you can carry during that time of the month. The idea is to make period-time less taboo and more 'poetic'. Interesting!
Why Moon, what is this reference to the moon?
Because menstrual cycles are related to lunar cycles. Here, there is a way of associating women with their basic energy, of enriching their lives with continuity, a heritage passed from one woman to another. Even though the medium is modern – through its design and materials - the MoonBox is the emblem of eternal femininity. And the moon theme is a metaphor filled with poetry...
Are periods still taboo?
As in all things concerning intimacy and the body, there is a tendency to be more open about periods. Nonetheless, the words are still difficult and relatively ungainly. The many metaphors - the monthlies, the usual, etc – are hardly an invitation to eloquence. It's here in particular that the passing on of experience is fundamental. Girls enter a new world and it's up to the women in their lives to offer encouragement, tenderness and guidance. The MoonBox is designed to assist this sharing of experience, by becoming a vehicle for communication between women. With gestures and gifts, words come more easily.
Why Moon, what is this reference to the moon?
Because menstrual cycles are related to lunar cycles. Here, there is a way of associating women with their basic energy, of enriching their lives with continuity, a heritage passed from one woman to another. Even though the medium is modern – through its design and materials - the MoonBox is the emblem of eternal femininity. And the moon theme is a metaphor filled with poetry...
Are periods still taboo?
As in all things concerning intimacy and the body, there is a tendency to be more open about periods. Nonetheless, the words are still difficult and relatively ungainly. The many metaphors - the monthlies, the usual, etc – are hardly an invitation to eloquence. It's here in particular that the passing on of experience is fundamental. Girls enter a new world and it's up to the women in their lives to offer encouragement, tenderness and guidance. The MoonBox is designed to assist this sharing of experience, by becoming a vehicle for communication between women. With gestures and gifts, words come more easily.
Trend Themes
1. Menstrual Taboo - Disruptive innovation opportunity: Develop products and services that challenge the societal taboos surrounding menstruation, creating a more open and accepting environment for women.
2. Feminine Continuity - Disruptive innovation opportunity: Create innovative solutions that help women embrace their menstrual cycles as a source of strength and connection, fostering a sense of continuity and heritage.
3. Communication Tools - Disruptive innovation opportunity: Invent new communication tools, such as the Moonbox, that facilitate sharing experiences and offering support between women during menstruation.
Industry Implications
1. Menstrual Product Industry - Disruptive innovation opportunity: Revolutionize the menstrual product industry by developing discreet and convenient products that cater to women's diverse preferences and needs.
2. Wellness and Self-care Industry - Disruptive innovation opportunity: Innovate in the wellness and self-care industry by creating holistic solutions that address the physical and emotional aspects of menstruation, promoting overall well-being.
3. Personal Communication Technology Industry - Disruptive innovation opportunity: Transform the personal communication technology industry by designing user-friendly and intuitive tools that facilitate meaningful connections and support among women.
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