Krispy Kreme's Halloween Donuts Have Fun Names & Personalities
Laura McQuarrie — October 7, 2019 — Lifestyle
References: KrispyKreme & businesswire
For Halloween this year, Krispy Kreme is introducing The Monster Batch, a trio of one-eyed monster donuts that are just as colorful as they are full of flavor. Each donut has its own personality, as there's Slimon, the Slime Monster Doughnut, the "original filled ring leader of the Monster Batch" as well as Mumford, the Mummy Monster Doughnut and Hypno-Henry the Cake Batter Monster, who is said to be a master of hypnotizing people into wanting even more donuts.
While Slimon takes the form of an Original Glazed donut with lemon slime filling and green icing, Mumford is also a Original Glazed donut but is "wrapped" in purple icing and Hypno-Henry is decadently filled with cake batter and topped with yellow icing, orange sanding sugar and a sweet swirl.
While Slimon takes the form of an Original Glazed donut with lemon slime filling and green icing, Mumford is also a Original Glazed donut but is "wrapped" in purple icing and Hypno-Henry is decadently filled with cake batter and topped with yellow icing, orange sanding sugar and a sweet swirl.
Trend Themes
1. Personalized Halloween Treats - There is a growing trend for Halloween treats that not only look visually appealing but also have unique personalities and names, offering a personalized experience for consumers.
2. Interactive Food Experiences - Interactive food experiences are becoming popular, with Krispy Kreme's Monster Batch donuts providing a fun and engaging way for consumers to interact with their food.
3. Hypnotic Food Marketing - Krispy Kreme's use of a hypnosis theme with Hypno-Henry the Cake Batter Monster presents an opportunity for marketers to explore innovative and captivating ways to attract and engage customers.
Industry Implications
1. Bakery - The bakery industry can tap into the trend of personalized Halloween treats by creating their own unique and customizable Halloween-themed products.
2. Food and Beverage - The food and beverage industry can incorporate more interactive experiences into their products to cater to consumers who are seeking engaging and entertaining food options.
3. Marketing and Advertising - The marketing and advertising industry can take inspiration from Krispy Kreme's hypnosis theme and explore unconventional and captivating strategies to create memorable campaigns for their clients.
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