Drawing inspiration from the trellises that would be found in a garden or greenhouse, The Modern Flower Co. branding is focused on being modern and contemporary for urban shoppers.
The branding for the London-based florist brand is the design work of the Australia-based A Friend of Mine Design Studio and highlights a rather dainty aesthetic. Powder pinkwith green, white and black accents are observed throughout the branding design.
Being that the purchases made at a florist are often not for the purchaser, the packaging needs to satisfy the consumer in the moment as well as being suitable to give as a gift. The Modern Flower Co. packaging and branding maintains this balance with a series of quirky finishing touches that make it as beautiful as the very flowers it packages.