The Modern Family Got Milk? campaign has been newly released and features one of the most loved TV families, the Dunphys. The family is seen sitting on a coach in their on-screen home, all wearing cute milk mustaches on their faces. Some of the family shows off big grins, while others look mischievous.
Actors Ariel Winter, Nolan Gould, Ty Burrell, Julie Bowen and Sarah Hyland are all featured in the Modern Family Got Milk? campaign. Along with the advertisement, there will be a special video that features a behind-the-scenes look at the creation of the advertisement. The video will be aired after the show. I'm sure that the video will be just as hilarious as the episodes!
Why This Trend Is Growing
- Fake Family Endorsements
- Using fictional families, characters or celebrities to promote products.
- Celebrity Influence in Advertising
- Using television and movie actors to promote products.
- Branded Entertainment
- Creating campaigns that engage customers through entertaining content featuring celebrities or fictional characters.
Industries Being Reshaped
- Advertising
- Opportunity for ad agencies to create unique campaigns using fictional families and TV/movie actors.
- Entertainment
- Opportunity to leverage popular TV and movie actors for advertising campaigns.
- Consumer Goods
- Opportunity for brands to create memorable campaigns that entertain customers and create emotional connections with their products.
