'Mission Blue' is a Multi-Media Campaign by National Geographic
Joey Haar — August 14, 2017 — Social Good
References: natgeomissionblue & sustainablebrands
India is the second-most populous country in the world, and Mission Blue is a new campaign devoted to addressing one of the biggest issues that the massive nation faces. The campaign, a partnership between National Geographic and Water Aid India, aims to engage and educate people on water scarcity in India, spotlighting the current water crisis and providing strategies that even the average person can implement to drive change.
There are several different components to the Mission Blue campaign. The centerpiece is a series of documentaries that will air on National Geographic, as well as several short films that are available on the campaign website. Mission Blue is being promoted in India by some of Bollywood's biggest stars, including actor Farhan Akhtar and directors Imtiaz Ali, Hansal Mehta, Aniruddha Roy Chowdhury, and Madhur Bhandarkar.
There are several different components to the Mission Blue campaign. The centerpiece is a series of documentaries that will air on National Geographic, as well as several short films that are available on the campaign website. Mission Blue is being promoted in India by some of Bollywood's biggest stars, including actor Farhan Akhtar and directors Imtiaz Ali, Hansal Mehta, Aniruddha Roy Chowdhury, and Madhur Bhandarkar.
Trend Themes
1. Water Scarcity Awareness - Opportunity for innovative campaigns and initiatives to raise awareness about water scarcity and drive positive change.
2. Multi-media Campaigns - Opportunity to leverage a combination of different media platforms to effectively communicate important messages and engage a wider audience.
3. Partnerships with Influencers - Opportunity to collaborate with influential figures like Bollywood stars to amplify the reach and impact of water scarcity campaigns.
Industry Implications
1. Media and Entertainment - Disruptive innovation opportunities in producing compelling documentaries, short films, and other media content to raise awareness about water scarcity.
2. Non-profit Organizations - Opportunities for non-profit organizations to develop and implement educational programs and strategies that empower individuals to contribute to resolving the water crisis.
3. Marketing and Advertising - Disruptive innovation opportunities in designing and executing effective campaigns that utilize influencers and various media platforms to create widespread awareness about water scarcity and promote actionable solutions.
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