KisKis created mint packs that are designed to paired with one another, offering a consumer the chance to connect themselves with someone who they like. The playfully illustrated boxes are designed around the theme of young love and when placed side-by-side, the pink and blue designs form larger scenes that show a pair under an umbrella, or another with a young couple playing video games together. On the front of these boxes of KisKis mints are companion illustrations that pull from details of the scenes shown on the reverse, such as flowers and video game controllers.
The twin mint packs are meant to catch the eyes of young consumers with modern love scenes. As mints are commonly shared with others, these creatively designed mint boxes offer a fun taking point to help consumers connect with one another.
Why This Trend Is Growing
- Young Love Branding
- Brands can utilize creative and playful designs around the theme of young love to attract young consumers and create a lasting impression.
- Companion Packaging
- Packaging designs that can be paired and connected with one another can create a fun and interactive experience for consumers and possibly increase sales.
- Shareable Products
- Designing products that are meant to be shared with others can create a unique and memorable experience for consumers, potentially increasing brand loyalty.
Industries Being Reshaped
- Food and Beverage
- This creative and playful packaging design trend could be applied in the food and beverage industry, particularly in products that are commonly shared such as snacks, candies, and beverages.
- Personal Care
- Designing companion packaging for personal care products, such as soaps, lotions, and cosmetics, can create a fun and interactive experience for consumers and enhance brand loyalty.
- Gift and Souvenir
- Companion packaging trend could also be applied in the gift and souvenir industry with playful designs that complement each other when placed side by side, creating a memorable and unique gift option.
