The Bendicks Mint Fondants are Made with 50% Dark Chocolate
Michael Hemsworth — April 8, 2021 — Marketing
References: bendicks & conveniencestore
The Bendicks Mint Fondants are being added to the brand's product roster in the UK to provide consumers with an indulgently minty treat option to try out. The treat is made with a soft peppermint fondant along with 50% dark chocolate to craft a flavor experience that is indulgent yet refined. The product is launching later this month in 180-gram boxes and will tap into the growing demand for indulgent dark chocolate treats.
Marketing Director at Storck UK Rebecca Robert spoke on the new Bendicks Mint Fondants saying, "The introduction of our new Mint Fondant pack is an exciting launch for the brand. Having monitored consumer behaviour, we see an increased demand for dark chocolate, dairy-free and vegan options, as well as indulgent flavours and softer textures. Bendicks Mint Fondants use the highest quality ingredients, and are Kosher Pareve, gluten-free and vegan so certainly deliver against these consumer desires. We’re confident that the new pack will be enjoyed by our existing Bendicks customers, but will also encourage new shoppers to buy into the finest, quintessentially English after-dinner mints."
Marketing Director at Storck UK Rebecca Robert spoke on the new Bendicks Mint Fondants saying, "The introduction of our new Mint Fondant pack is an exciting launch for the brand. Having monitored consumer behaviour, we see an increased demand for dark chocolate, dairy-free and vegan options, as well as indulgent flavours and softer textures. Bendicks Mint Fondants use the highest quality ingredients, and are Kosher Pareve, gluten-free and vegan so certainly deliver against these consumer desires. We’re confident that the new pack will be enjoyed by our existing Bendicks customers, but will also encourage new shoppers to buy into the finest, quintessentially English after-dinner mints."
Trend Themes
1. Indulgent Treats - The demand for indulgent dark chocolate treats provides an opportunity for brands to innovate and explore new flavor combinations and textures.
2. Vegan Options - The increasing demand for vegan options presents an opportunity for brands to cater to a wider range of consumers and explore plant-based alternatives to traditional ingredients.
3. Soft Textures - The growing demand for softer textures presents an opportunity for brands to innovate and explore new ways to create unique product experiences while appealing to consumer preferences.
Industry Implications
1. Confectionery - The confectionery industry can innovate by exploring new flavor combinations, textures, and ingredients that cater to consumer preferences for indulgent, vegan, and soft-textured treats.
2. Dark Chocolate - The dark chocolate industry can innovate by creating new products that tap into the growing demand for indulgent and high-quality chocolate options while catering to specific consumer preferences like vegan and gluten-free diets.
3. Vegan Food - The vegan food industry can innovate by exploring new ways to create plant-based alternatives to traditional ingredients and adapt to changing consumer preferences for vegan and dairy-free options in various food categories.
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