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The Minneapolis Institute of Arts Ad Gets Covered Up

 - Feb 25, 2011   Updated: May 5 2011
References: latimesblogs.latimes & neatorama
Although the Minneapolis Institute of Arts picked Titian's 'Venus Rising from the Sea' as its outdoor poster girl, a graffiti artist seemed concerned about the topless lady. The billboard was spra-painted with a stylish red sweetheart cover-up, along with the word "Brr!"

According to the LA times, Minneapolis Institute of Arts staff were "highly amused.” However, the original billboard was soon after erected back in its place.

Implications - Graffiti has evolved over the years from simple artistic tags to pieces that have a meaning behind them. Artists like Banksy have set the standard for street art that interacts with its environment and makes a statement at the same time. The incorporation of this alternative art piece with quirky drawings that parodies pop cultural figures could be a great edge for fashion brands to attract consumers.