Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 10YC Tee is Durable Enough to Last a Decade

 - Mar 21, 2019
References: 10yc.jp & kickstarter
Japanese apparel brand 10YC is introducing the 10YC Tee on Kickstarter as a minimalist t-shirt that is so thoughtfully and durably designed, it has the potential to last the wearer a decade.

Two of 10YC's founders previously worked at a major Japanese apparel company and as Shota Shimoda describes, "As a human being who was manufacturing products, it was an exact feeling of manufacturing trash." 10YC is out to change this by putting the focus of its apparel on two main qualities: toughness and comfort. The minimalist t-shirt is offered in only black and white, without logos, pockets or extraneous details.

The unique 10YC Tee boasts a unique two-layer structure that combines a comfortable interior with an outer fabric that's thick yet soft, durable, resilient and won't pill over time.