Advertising agency PS10, Rio de Janeiro must be extremely confident in the interest and love for the new Mineirinho Zero drink in order to portray it as the last request of a criminal before he’s hanged, electrocuted or has his head cut off in the guillotine.
And the criminals take the sip with a wide smile on their faces. Now that is what I call real love of the product.
What I like about these ads is that bottles of Mineirinho Zero are shown experiencing the same fate as the criminal in a small image on each print ad. It’s always fun to look at a soda bottle being electrocuted…
The creative team who worked on the October 2008 campaign includes creative/art director Digo Souto, copywriter Felipe Gaúcho, and photographer Manufatura Digital.