Milton Glaser, the man behind the I Heart NY logo, has started a new design-oriented campaign to spark conversations about global warming. 'It's Not Warming, It's Dying' aims to promote talk about rising greenhouse gases via colored buttons. The buttons are black and green, with the green representing the last bit of civilization not overrun by black smoke, also known as greenhouse gases.
In addition to buttons, there are also posters featuring the slogan and the dual-colored orb. Glaser is trying to take the campaign to social media, using #itsnotwarming while wearing the buttons. The buttons sell for $5 and come in a set of four to encourage people to share them with friends and curious strangers.
Blunt Climate Change Campaigns
More Stats +/-
Disappearing Landscape Photography
Planetary Ice Cube Molds
Geometric Glacial Candles
Satirical Polar Resort Ads
Money-Saving Eco Lights
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.