A stunning example of the booming Mexican craft beer scene, Yubarta Beer has recently debuted a new look that aligns the brand's image with freshness and gastronomy. When the producers realized the unique complexities of the Yubarta brew, they knew they needed to market it to the correct consumer. Realizing the direction of the emerging market otherwise ignored by the industry early, Yubarta decided to hone in on the beer-drinking foodie.
The stunning visual branding and packaging for Yuberta Beer was created by Odin Solis and Roberta Noche of the creative team at Domingo Reyes. Much of the imagery is defined by the sketched image of a humpback whale, while the color scheme is a stunning combination of teal, black and golden yellow.