Maraca is a Mexican brand that specializes in cold brew coffee. Its original and vibrant identity has been made possible through the extensive design efforts of Monterrey-based creative agency Firmalt.
Coffee is often associated with the beginning of the day or the common afternoon slump. Either way, the energizing beverage is characterized as a ritualistic, wakeful jolt. Taking this into consideration, Firmalt arranges an incredibly colorful and vibrant aesthetic for the Mexican brand. With an attempt to duplicate and communicate the effects of coffee with Maraca's visual identity, Firmalt is able to capture consumer attention and set its client apart from other competitors on the shelf.
The overall aesthetic of the packaging and promotional materials build on the Mexican brand's 'Activamente Activo' motto.