After growing tired of hearing her male friends complain about their low-quality underwear, designer Alina Lewis set out to create a men's underwear line that was equal parts comfortable and attractive.
In the under garment world, women are provided with a vast range of choice, while men are left to chose between uncomfortable briefs or baggy and boyish boxer shorts. Men-Fitted is a premium underwear line for men that's committed to providing practical and highly wearable intimates. The high-quality fabric that the shorts are comprised of is a new-aged eco-friendly material known as Tencel, which is as soft as it is sustainable. This material naturally reduces bacteria build-up, offering a more hygienic, long lasting garment that remains odor free even after multiple wearings.
What Makes This Trend Stand Out
- Eco-friendly Intimates
- Tencel fabric presents an opportunity for eco-conscious brands to innovate in the intimates industry.
- Odor-free Underwear
- The development of odor-reducing materials creates opportunities for brands to innovate in the men's underwear industry.
- Gender-equal Underwear
- There is a growing trend towards creating practical, comfortable, and attractive underwear for men that is equal to the choices available for women.
Sectors Adopting This
- Men's Fashion
- Innovative designers can make use of new materials and technologies to create more practical and comfortable men's underwear.
- Sustainable Fashion
- Tencel fabric presents an opportunity for sustainable fashion brands to create luxury and practical intimates.
- Eco-friendly Technology
- Innovators can create new technologies for the reduction of bacteria build-up and odor in a sustainable way.
