The consumer will assume that this medicine bottle syrup packaging is representative of healthy contents. Looking a great deal like the sort of vessel that you would spot on a pharmacist's shelf, the product is actually a flavored beverage with natural zing.
Les Charlatans sirops come in Ginger, Lime & Pepper, and Orange & Rosemary––foods that all have incredibly beneficial properties in terms of vitamins and general nutrition. It only then seems sensical that the product should be aesthetically equated to an elixir, and more specifically with a reference to the cure-all concoctions of a century back. It's a bit of a joke, really, that the producers of these blended liquids go by the name that they do, for it's a tongue-in-cheek suggestion that these medicine bottle syrups are scrumptious-tasting shams.
What's Driving This Trend
- Healthy Packaging
- Opportunity for brands to create packaging that visually represents health and wellness, even if the product is not related to medicine.
- Functional Flavors
- Opportunity to introduce flavored beverages that offer both taste and natural health benefits.
- Nostalgic Aesthetics
- Opportunity to tap into consumers' affinity for nostalgia by utilizing designs and references from the past.
Who This Affects Most
- Food and Beverage
- Brands can explore creating healthy beverages infused with functional flavors and packaged in aesthetically pleasing, nostalgic designs.
- Pharmaceutical
- Pharmaceutical companies can consider adapting nostalgic aesthetics for packaging and branding, appealing to consumers' sense of familiarity and trust.
- Design and Packaging
- Opportunity for design and packaging companies to offer innovative solutions that combine health-oriented aesthetics with nostalgic elements.
