Frozen Batter Cartons

Revolution Foods' 'Breakfast Hero' Introduces Ready-to-Thaw Batter

Revolution Foods specializes in helping consumers to make freshly prepared meals at home by providing products that significantly speed up the process of making meals from scratch.

The brand's trio of Breakfast Hero products introduce Original, Multigrain and Chocolate Multigrain pancake batter that can be found in the frozen breakfast section of a store. The batter boasts nutritious ingredients like whole grains, real eggs and whole milk, but a formula that is prepared without artificial flavors and colors. Although the products seem to be packaged in cartons that resemble conventional milk containers, they actually have mess-free spouts that can be closed after opening.

In addition to offering three thaw-and-pour Breakfast Hero products, Revolution Foods also makes four Dinner Hero cooking kits that help to make meals that serve four in less than 30 minutes.

Frozen-ready-to-thaw Batter
The trend of frozen-ready-to-thaw batter offers convenience and time-saving for consumers looking to make freshly prepared meals at home.
Mess-free Packaging
The trend of mess-free packaging presents an opportunity for brands to provide hassle-free pouring and closing mechanisms for food products like batter.
Nutritious and Convenient Meals
The trend of nutritious and convenient meals creates a demand for products that offer wholesome ingredients and quick meal preparation.

Sectors Adopting This

Frozen Foods
The frozen foods industry can capitalize on the trend of frozen-ready-to-thaw batter by developing innovative and convenient batter products.
Packaging
The packaging industry can explore the trend of mess-free packaging to create innovative solutions for easy pouring and closing mechanisms in food packaging.
Meal Kit Delivery
The meal kit delivery industry can incorporate the trend of nutritious and convenient meals by offering meal kits that provide wholesome ingredients and quick cooking times.
SCORE
1.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 20%
Activity 9%
Freshness 8%