With more consumers preferring plant-based products, McDonald's announced that it would be launching its own meat-free alternatives under its 'McPlant' label to broaden the appeal of its burgers and chicken offerings.
The McPlant menu items aren't expected to launch until next year, however the QSR chain has stated that the meat-free alternatives will likely include plant-based burgers and chicken substitutes, among other products that swap meat for vegan and vegetarian-friendly ingredients. The McPlant products will be made for McDonald's restaurants only, and the company will test the products at select locations before widely releasing them.
While the details surrounding the new menu additions are limited, McDonald's has stated that it will be debuting a "proven, delicious-tasting product."
Image Credit: McDonald's