The drop of the McDonald's fashion collection suggests two things. Firstly, it is yet another token of the intersectionality that is happening between industries and the favoritism toward collaboration. Secondly, it is a subtle marketing technique to promote the launch of the fast food restaurant's exclusive soft drink offering—'Mix' by Sprite Tropic Berry.
Appropriately titled 'That's the Mix,' the McDonald's fashion collection was made in collaboration with Joseph Robinson, who founded the streetwear brands Joe Freshgoods and Don’t Be Mad. The capsule consists of retro-inspired garments like branded short- and long-sleeve shirts, a patched leather varsity jacket and a pair of socks. Targeted at a younger audience, the McDonald's fashion collection boasts stylish silhouettes and an upbeat aesthetic.
Fast Food Streetwear Lines
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Future Festival & Malcolm Gladwell - Early Bird Deadline
Mood-Altering Illustrated Campaigns
Celebratory Fast Food Capsules
Hip Grocer Streetwear
Burger-Inspired Soda Cans
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