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Tiny Town Chicken Monuments

McDonald's Markets its New Chicken McBites with an Animated Commercial

— January 16, 2013 — Lifestyle
McDonald's introduces its Chicken McBites in this new animated commercial from the United Kingdom.

The Chicken McBites are very similar to KFC’s popcorn chicken and are about half the size of a Chicken McNugget. They consist of white chicken meat breaded and seasoned with pepper and are available for a limited time only.

The commercial itself superimposes a Chicken McBite on top of a moving animation, which shows an entire town working on and around the making and transportation of the McBite. It’s as if the McBite is a massive monument being made by this tiny town. After assembling the McBite, the town’s people truck it off toward the city center as the whole town follows. Once it reaches the center of town, a massive, real life hand reaches down and picks it up.
Trend Themes
1. Popcorn Chicken Alternatives - Opportunity for fast-food chains to introduce bite-sized chicken products similar to KFC's popcorn chicken.
2. Animated Advertising - Potential for brands to leverage animation in commercials to create engaging and memorable content.
3. Limited Time Offer Products - Chance for businesses to create buzz and drive sales by offering exclusive products for a limited period.
Industry Implications
1. Fast Food - Fast-food chains can explore new chicken product variations to cater to different customer preferences.
2. Animation - Opportunity for animation studios to collaborate with brands in creating captivating animated commercials.
3. Marketing and Advertising - Businesses can learn from McDonald's use of limited time offers to generate excitement and increase product demand.
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