Swedish Fast Food Chain 'Max' Now Sells Four Meatless 'Max Green Burgers
'Max,' a multinational fast food chain based in Sweden launched a collection of 'Max Green' burgers that feature alternative burger options for vegans and vegetarians.
In the collection of four burgers, one is fully vegan-friendly, while the others are suited to
lacto-ovo vegetarians, with customizations that can be made to create entirely dairy- and egg-free burgers. The 'Green Maxbox' is a meatless burger kit for kids that also comes with a drink and a side of fries.
Max’s head of Swedish operations, Christoffer Bergfors says: "When we launched the Green-family, our goal was that by 2020, one in five orders would be from non-red meat." Inspired by the global rise in plant-based eating, the fact that one in five Millennials have never eaten a Big Mac and the success of its own sales so far, the fast food chain has since revised its vision to one in three.
In the collection of four burgers, one is fully vegan-friendly, while the others are suited to
lacto-ovo vegetarians, with customizations that can be made to create entirely dairy- and egg-free burgers. The 'Green Maxbox' is a meatless burger kit for kids that also comes with a drink and a side of fries.
Max’s head of Swedish operations, Christoffer Bergfors says: "When we launched the Green-family, our goal was that by 2020, one in five orders would be from non-red meat." Inspired by the global rise in plant-based eating, the fact that one in five Millennials have never eaten a Big Mac and the success of its own sales so far, the fast food chain has since revised its vision to one in three.
