Picking up a plant-based burger in the UK just got a whole lot easier thanks to the news of the Rustlers Meatless Maverick that is positioned to offer consumers 100% flavor with 0% beef. The burger features a patty made using pea protein and is topped with its signature quarter pounder sauce along with cheese. The burger is being launched into Tesco, Booker Group and One Stop locations in the UK where it will be priced at £2.
Chief Marketing Officer of Kepak Group Adrian Lawlor commented on the new Rustlers Meatless Maverick burger saying, "Research shows there is a perception that products within the meat-free category require long cooking times with not much in the way of tasty, quick and treat options. Meatless Maverick will offer a meat-free alternative to Rustlers whilst bringing the taste, convenience and quality credentials associated with the brand to the audiences we have defined – moderate meat reducers, committed meat reducers and moderate vegetarians.”