Meat alternatives are becoming imperative amongst consumers seeking to adopt a vegetarian or vegan lifestyle, which is seeing brands respond with products like the Richmond Meat-Free Burgers. The burgers come in packs of two patties that are each 85 grams in size and are formulated to respond just like conventional meat when used to create a fresh sandwich. The product is reported to be portioned to suit the needs of both parents and children alike.
Category and Marketing Director at Kerry Foods Victoria Southern spoke on the new Richmond Meat-Free Burgers saying, "We’ve worked hard over the past year on innovating our product portfolio so it reflects what families really want at mealtimes and we’ve already had some really positive responses from consumers around extending our meat-free range. 88% of them agree this new product is suitable for both adults and children, as great-tasting, fuss free meals are key – especially when dealing with different dietary preferences. Given the roaring success of our Meat-Free Sausages we’re really excited to be expanding our range even further to ensure we can cater to a whole variety of mealtime occasions and we’re confident our Meat-Free Burgers will be a hit with shoppers looking to moderate their meat intake and with those looking to try something new from the Richmond brand.”