The Rustlers Cook in Box Supreme Cheese Melt Burger is a new product being launched by the brand with a little help from Kepak Consumer Foods to offer consumers an easier way to enjoy a premium burger. The burger comes in Kepak Cook in Box packaging that will enable it to be easily heated up in the microwave to create a deliciously hot meal anytime. The new burger is being launched alongside the Rustlers All Day Breakfast Sausage Muffin that will also come in the Cook in Box packaging.
Convenience Controller at Kepak Consumer Foods Ross Davison spoke on the new Rustlers Cook in Box Supreme Cheese Melt Burger saying, "Together with our new range of food to go solutions, Cook in Box creates a low cost, low wastage approach for retailers who want to offer hot food across all day parts. Following the recent launch of the food to go equipment solutions in the convenience channel, we are rolling out the innovative Cook in Box product to enable retailers to optimise their hot food offering in store."