The Marriott Renaissance Pittsburgh Hotel has a novel concept about how it plans on enabling relaxation amongst its guests: the hotel is offering a limited time package where guests relinquish their digital toys in favor of classic literature and outdoor activities such as kayaking.
The Marriott Renaissance Pittsburgh Hotel has tapped into the impulse to escape for the web and turned it into a Zen experience. Unplugging from the web can be hard and to give up your digital devices for a period of time may be what it required for a little piece of mind.
Implications - Consumers are inundated with digital content across multiple devices, in addition to at work and at home. Consumers are looking to disconnect from this space for short periods of time. Companies should try to find ways to enable customers to unplug in order to nurture a positive relationship with the brand.