Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

BNN Headline: Jeremy Gutsche Talks Top Marketing Trends of 2012

— January 2, 2013 — About
The end of 2012 wraps up a year of true inventiveness in the marketing world, as discussed by our Chief Trend Hunter Jeremy Gutsche and Baron Manett, Senior Vice President of Ariad Advertising on this episode of BNN's Headline. Many examples of revolutionary advertising were observed in 2012, leading the world to anticipate exciting marketing trends for 2013.

WATCH THE FULL EPISODE HERE


Generally, this past year was about optimizing on the opportunities social media provides. According to Gutsche, 2012 was not just about getting in on online conversations, but turning them into praise by "sparking delight" in consumers and encouraging positive word of mouth. A great example discussed by Gutsche, Manett and host Howard Green on BNN is the IKEA Sleepover campaign, which started with a consumer-created Facebook group and ended with a massive IKEA sleepover including spa treatments and product testing -- this is what Gutsche refers to as 'Shoppertainment.' For Manett, 2012 was the year of the "consumer eco system," where consumers demand to get what they want, when they want it -- the focus is on experience, not products.

Predictions for 2013 take the highlights of marketing in 2012 and grow them; Manett believes this will be the year of helpful branding and entertaining advertising, as around 80% of Generation Y is looking to be entertained by ads and products. A great example of this anticipated 2013 marketing trend is the ketchup caulking gun, which Gutsche describes as an amalgamation of design and function. To deep dive into what 2013 has to offer, check out the Trend Hunter 2013 Trend Report.
0.5
Score
Popularity
Activity
Freshness