C2 Montreal has been named the best conference for four years in a row thanks to its unique festival-like setting. To showcase its unique value proposition, the company launched a proactive social media preference on Facebook, LinkedIn, Twitter, YouTube, and Instagram. The content -- in both English and French -- offers case studies on industry leaders, provocative marketing campaigns as well as forward-thinking market articles.
In addition to its insightful social media content, C2 Montreal debuted a trailer video that speaks to the benefits of "collaborating with folks that aren't exactly like." By cross-pollinating with multiple industries, businesses are able to think outside the box and tackle problems in new and progressive ways. The video features prominent business innovators including Spike Lee, director, producer, actor, and author and Dax Dasilva, the founder and CEO of Lightspeed and is shared across the brand's social media accounts.