What is the trend of controversial cuisine?

As seen with The Gory Gourmet's menu, there is potential for restaurants to offer unconventional or taboo menu items that could attract attention and create buzz for the establishment.

What is the trend of themed food trucks?

The Gory Gourmet's use of a horror theme for their food truck presents an opportunity for other food trucks to incorporate a themed concept into their menus and branding, providing a unique and memorable experience for consumers.

What is the trend of experiential dining?

By offering a brain-themed menu and horror-themed dining experience, The Gory Gourmet appeals to consumers seeking an immersive and unconventional dining experience.

What are the implications for the food and beverage industry?

The F&B industry can explore unconventional menu items, innovative themes and experiential dining to provide unique and memorable experiences, while also attracting a wider audience.

What are the implications for the entertainment and events industry?

The use of a horror theme for the food truck presents opportunities for businesses operating in the entertainment or events industry to partner with or hire themed food trucks for their events, providing a unique and memorable aspect to their experience.

What are the implications for the marketing and advertising industry?

The Gory Gourmet's bold and unconventional menu presents an opportunity for marketers and advertisers to create memorable and buzz-worthy campaigns by featuring similar themes, concepts, and products.

Zombie Food Trucks : Mark Jankel Gory Gourmet

The Mark Jankel 'Gory Gourmet' Restaurant Serves Up Brain Food

Marina Rotharmel — August 27, 2012 — Lifestyle

References: londonpopups & odditycentral

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Zombie fans are well aware that these terrifying creatures love to eat brains, and chef Mark Jankel has decided to open up a food truck called, 'Gory Gourmet' that -- um, -- feeds on this idea. The only items on the menu in this fast food truck are a variety of animal organs. The concept by well-known London chef Jankel serves patrons a variety of brain foods, as well as some other gruesome body parts.

If patrons are feeling adventurous and a little ghoulish, they can choose to try the Big Brain Burger, Crispy Brain Dippers, Brain Salad Wrap, Feet & Thyroid Nuggets or some Skewered Hearts. This concept is a lot to stomach, but definitely something that is sure to get a lot of attention.

Trend Themes

Controversial Cuisine — As seen with The Gory Gourmet's menu, there is potential for restaurants to offer unconventional or taboo menu items that could attract attention and create buzz for the establishment.
Themed Food Trucks — The Gory Gourmet's use of a horror theme for their food truck presents an opportunity for other food trucks to incorporate a themed concept into their menus and branding, providing a unique and memorable experience for consumers.
Experiential Dining — By offering a brain-themed menu and horror-themed dining experience, The Gory Gourmet appeals to consumers seeking an immersive and unconventional dining experience.

Industry Implications

Food and Beverage — The F&B industry can explore unconventional menu items, innovative themes and experiential dining to provide unique and memorable experiences, while also attracting a wider audience.
Entertainment and Events — The use of a horror theme for the food truck presents opportunities for businesses operating in the entertainment or events industry to partner with or hire themed food trucks for their events, providing a unique and memorable aspect to their experience.
Marketing and Advertising — The Gory Gourmet's bold and unconventional menu presents an opportunity for marketers and advertisers to create memorable and buzz-worthy campaigns by featuring similar themes, concepts, and products.

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