Popeyes' Mardi Gras Beadbox Conveniently Holds Pieces of Fried Chicken
Laura McQuarrie — March 6, 2019 — Marketing
To help people celebrate Mardi Gras in style, Popeyes Louisiana Kitchen created the wearable Mardi Gras Beadbox, which makes it chicken containers wearable. The hands-free accessory makes it easy for people to partake in all the festivities without needing an extra pair of hands for taking photos or grabbing a snack.
Naturally, the Mardi Gras Beadbox boasts colorful straps that take the form of Mardi Gras beads. The Mardi Gras Beadbox will only be available in New Orleans for a limited time outside of the Canal Street Popeyes location.
Restaurants and fast food brands are getting creative with the meal boxes that they make available to consumers by enriching them with special features that support eating and other demands from modern life.
Naturally, the Mardi Gras Beadbox boasts colorful straps that take the form of Mardi Gras beads. The Mardi Gras Beadbox will only be available in New Orleans for a limited time outside of the Canal Street Popeyes location.
Restaurants and fast food brands are getting creative with the meal boxes that they make available to consumers by enriching them with special features that support eating and other demands from modern life.
Trend Themes
1. Wearable Food Containers - Creating wearable accessories that double as food containers to enhance convenience and hands-free experiences.
2. Enhanced Meal Boxes - Enriching meal boxes with special features to cater to modern consumer demands and enhance the dining experience.
3. Customized Event Accessories - Designing event accessories, like the Mardi Gras Beadbox, that align with specific occasions and offer functional benefits.
Industry Implications
1. Fast Food - Restaurants and fast food brands can innovate by creating unique and convenient food packaging solutions.
2. Accessories - Opportunities for accessory brands to collaborate with restaurants in creating stylish and functional wearable food containers.
3. Event Merchandise - Creating customized event accessories that add value to the overall experience and cater to event-goers' needs.
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