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Mao Nakada Uses Woodblock Prints for Fairy-Tale Magic

 - Jul 20, 2011
References: galleriagrafica & beautifuldecay
Mao Nakada is a 30-year-old Japanese artist who is known for utilizing a traditional form of Japanese woodblock printing and updating it to include eye-catching elements of different artistic styles like humanimal subjects and surrealism.

Woodblock printing in Japan is a technique where artists draw onto a washi, the thin Japanese paper used to transfer the material, and then is glued onto a plank. Then, using a small rock like instrument, the washi is pressed against the paper, which transfers the image.

Combining this historical technique with Mao Nakada's classical training -- he has a Bachelor's in Oil Painting from the Nagoya University of Arts and the Masters program at Tama Art University -- Mao Nakada is able to pay homage to the technical aspects of art while showing off his own unique style. His humanimal portraits are alluring, confounding, and a bit creepy. The illustrations are the perfect blend of eye-catching, shocking, and unique, enough so that they have attracted attention from art galleries in both Tokyo and Taiwan, with expectations that they will continue through Asia and spread to North America or Europe next.

Take a look at Mao Nakada's inventive new school-old school artistic technique and see what the hype is about.

Implications - One of the most effective ways a company can draw immediate attention from consumers is by featuring advertising with a surrealist or fantastical bent. By immediately capturing consumer attention through initial confusion, the brand stands a good chance that consumers will spend more time viewing the marketing, which increases brand awareness and ensures that the public understands the brand's image.