Japanese fashion imprint HUMAN MADE introduces its latest collection that highlights the Lion Rock, which is a famous landmark in Hong Kong. The new capsule also launches to celebrate the imprint's first-ever pop-up store location in Asia, which is at The Landmark BELOWGROUND in Hong Kong.
The new range features images of the lion-shaped peak in the style of HUMAN MADE's whimsical animal emblems and it can be seen detailing a range of apparel and lifestyle designs. Leading the new capsule are two basic logo tees in the tonal options of black or white. The white tee features a crouching lion image along with the phrase that reads "Gears for futuristic teenager." The black tee has a lion's head and the branded "STRMCWBY."
Image Credit: HBX
What's Driving This Trend
- Animal-themed Streetwear Fashion
- There is an opportunity for other fashion brands to incorporate animal imagery and themes into their clothing lines.
- Localized Pop-up Store Locations
- Launching pop-up stores in unique locations enables retailers to create buzz around their products and reach new demographics.
- Whimsical Animal Emblems in Fashion
- Incorporating playful animal designs into clothing is an opportunity for designers to create unique, eye-catching garments.
Who This Affects Most
- Fashion Industry
- The fashion industry can incorporate animal imagery and localized pop-up shops into their marketing strategies.
- Retail Industry
- Retailers can use localized pop-up store locations to drive traffic to new stores and gain interest from new customers.
- Design Industry
- Designers can incorporate whimsical animal emblems in their designs to add an element of fun and creativity.
