MANSCAPED's Tame Your Weeds is a new augmented reality lens on Snapchat that connects app users to a fun experience. As Brandon Carney, Paid Social Manager at MANSCAPED, says: “With online shopping booming more than ever, it’s important to be able to get a feel for a product before you buy it. Our Snapchat Weed Whacker AR lens lets users experience firsthand how the device actually works for them in a fun and engaging way.
The AR lens requires Snapchat users to raise their eyebrows, which will trigger their nose and face to be covered in weeds—then quickly and cleanly shaved off.
While many men have set aside their shaving tools for Movember, the playful AR lens will help to keep the brand top-of-mind when it comes time to shave.
Image Credit: MANSCAPED