Shonen Jump is Launching a New Subscription Service for Readers
Justin Lam — December 11, 2018 — Pop Culture
Shonen Jump, one of the longest-running and most iconic manga magazines, recently unveiled its next idea for innovation that will affect all non-Japanese readers. Set to release on December 17, 2018, Shonen Jump will now offer a subscription service that delivers the latest chapters from popular series the same time they are released in Japan. This new subscription service will accompany the manga magazine's online American localization that has been around since 2012.
According to Shonen Jump Editor in Chief, Hisashi Sasaki, the new subscription service is key to the company's continual success. The subscription will cost just $2 and will give readers same-day access to chapters of various manga series, ranging from 'Naruto/Boruto' and 'One Piece' to 'Dragon Ball' and 'My Hero Academia.'
Image Credit: Associated Press
According to Shonen Jump Editor in Chief, Hisashi Sasaki, the new subscription service is key to the company's continual success. The subscription will cost just $2 and will give readers same-day access to chapters of various manga series, ranging from 'Naruto/Boruto' and 'One Piece' to 'Dragon Ball' and 'My Hero Academia.'
Image Credit: Associated Press
Trend Themes
1. Same-day Digital Media - The emergence of same-day release for digital media content, such as manga magazines, presents the opportunity for disruptive innovation in the publishing industry.
2. Localized Subscription Services - Localized subscription services, specifically targeted towards non-Japanese readers, like Shonen Jump's newly launched platform, represent a significant opportunity for disruption in the global media distribution industry.
3. Online Localization Expansion - Rapidly expanding online localization services, which bridge the gap between culturally-specific content and a global audience, represent a potential source of disruptive innovation in the digital media landscape.
Industry Implications
1. Publishing - The publishing industry stands to benefit greatly by offering localized, same-day digital subscription services to keep up with reader demand for the latest content.
2. Media Distribution - Opportunities for disruption in the global media distribution industry are presented by localized subscription services like Shonen Jump's newly launched platform.
3. Digital Media - The digital media industry is poised to benefit from the rapid expansion of online localization services that bridge the divide between culturally-specific content and a global audience.
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