Energetically Vibrant Shelters

Starck’s MAMA Shelter Series is a Bustling Sanctuary in Borde

The fifth edition of the MAMA Shelter series in Bordeaux, France has recently been introduced to us by world-renowned French interior designer Philippe Starck. The architect designed a shelter that is inspired by the desire to create a space that comes with a creative sense of hospitality and relaxation. Starck manages to take into account all of these factors and the result is the creation of a space that is vibrantly energetic, while still retaining elements of a sanctuary for its guests and visitors.

The shelter is located in the heart of Bordeaux and it is fitted with a restaurant, a cocktail bar, a pizzeria, a wine bar and 97 guest rooms. The Bordeaux shelter takes on a speakeasy type atmosphere, where the entrance of the shelter is completely discrete and not easily discernible.

Creative Hospitality Spaces
Starck's MAMA Shelter series showcases the trend of creating vibrant and energetic spaces that provide a sense of relaxation and hospitality.
Speakeasy-inspired Design
The discreet entrance and immersive atmosphere of the Bordeaux shelter highlights the trend of incorporating speakeasy-inspired elements into architectural design.
Multifunctional Shelters
The MAMA Shelter in Bordeaux exemplifies the trend of designing shelters that combine various amenities such as restaurants, bars, and guest rooms in one space.

Where This Applies

Hospitality
The creative design and immersive atmosphere of Starck's shelters present disruptive innovation opportunities for the hospitality industry.
Architecture
The speakeasy-inspired design of the Bordeaux shelter opens up possibilities for architects to incorporate hidden entrances and unique atmospheres into their projects.
Interior Design
The vibrant and multifunctional design of the MAMA Shelter series provides opportunities for interior designers to create energetic and welcoming spaces in various establishments.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 84%
Freshness 8%